Adoption bios are one of the most critical parts of content creation and may be most likely to suffer if you’re feeling some creative burnout. When you are facing down dozens or even hundreds of bios every week, there are some amazing ways that AI can be an absolute lifesaver. Want to learn more about…
With the rise of AI-powered tools like ChatGPT, there are tons of new opportunities to make marketing work easier and faster. But how can we use this new technology in the most effective and appropriate way? Consider this your introduction to AI-powered writing tools for the world of animal welfare, the first in a series…
Professional graphic design is a true art form, filled with immense skill and the wisdom of experience (shout out to all our talented design friends!). But we believe everyone has a bit of designer in them! If you’ve held any role in marketing or adoptions in animal welfare, or work for a small team, you’ve…
Growing a healthy, engaged social media following can feel like a slow process, but the good news is that just a little time and consistency can achieve a lot of quality connections. For 2023, our main focus is on Instagram as a tried-and-true favorite with lots of growth potential, as well as TikTok and the…
Welcome to our new blog series, spotlighting different members of our Artists Helping Animals community! Our community of artists work in a multitude of mediums, and with all different kinds of animal welfare organizations, to help hundreds of thousands of animals each year. This interview was conducted by Executive Director, Lisa Tatsuko Prince Fishler, with…
I don’t know about you, but the new year always makes me feel two distinct ways when it comes to work. First, I get that shiny, fresh-start feeling and am ready to take on the world: Let’s think about what we want to do differently this year! Let’s make all the plans! Let’s do ALL…
It’s that time of year — pumpkin spice has taken control of our lives and we’re prepping to eat ourselves silly with family and friends. For so many of us, this holiday season is tinged with a bit of anxiety about what the future holds. And yet, in between slices of pie and our third…
“The limits of my language mean the limits of my world.” Ludwig Wittgenstein I spend my days thinking a lot about words and the very specific language we use in the world of animal welfare. While imagery is critical to capturing attention, I’ve come to believe we really can’t separate marketing from the words and…
Hands up if your to-do list currently resembles the opening crawl from Return of the Jedi. Somewhere along our evolutionary journey from smoke signals to TikTok, life got busy. Like, really busy. And let’s be real: sometimes social media can feel like both the cause of and solution to a hectic schedule. Thankfully, knowing where…
We know we’re not the only ones who have felt our hearts and minds divided between trying to carry on with day-to-day activities and keeping up with what is happening in Ukraine these past few months. Beyond donations and support to charities supporting both the animals and humans in the region, we’ve found solace in…