Marketing resource center
marketing made easy for shelters & rescues
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Tutorials and presentations
from the blog
continued education
Check out these great resources from our friends
Telling Pet Owner Stories: Photographing and Writing About Community Outreach Services | American Pets Alive
Effective Marketing + Communications from Pets for Life | Humane Pro
Communicating Urgency without Negativity | Maddie’s Fund
Creating a Call To Action: Digital Storytelling | ASPCA Pro
Marketing Pets for Adoption | Petfinder Pro
Both Simple and True: The Secrets of Effective Storytelling | Inc
4 Steps to Creating Your Nonprofit’s Storytelling Strategy | NPEngage
Changing the Stories We Tell About Pet Ownership | Humane Pro
Free Nonprofit Marketing Courses | Nonprofit Ready
Tik Tok for Charity: The Ultimate Guide | DonorEngine
Using Social Media to Help Shelter Pets Shine | Maddie’s University
Social Media 201, Inspiring Fans to Take Action | ASPCA Pro
Fundraising With Social Media | ASPCA Pro
How to Improve your Social Media Engagement | Sprout Social
Free Guides for Upping Your Animal Organization’s Social Media Game | Maddie’s Fund
Who Really Sees You on Facebook? | NPEngage
Animal Shelter Social Media
Adobe Education Exchange
Skillshare
CreativeLive
Learn Pet Photography | with Charlotte Reeves
Hair of the Dog | A blog for Pet Photographers
Lessons on Creating and Compositing | Susan Schmitz
Jill Flynn’s Online Photography School | Bryan Peterson School
HRA’s 7 Tips for Photographing Animals | Humane Rescue Alliance
Writing a Winning Press Release | ASPCA Pro
Expert Tips for Telling, Pitching and Sharing your Stories | ASPCA Pro
Online Reputation Management | Maddie’s Fund
How to Develop and Grow Relationships with the Media | Maddie’s Fund
Shift Away From Negative Ads Increases Giving | The Chronicle of Philanthropy
The Impact of Photo Quality on the Perceived Adoptability of Shelter Dogs | #ArtistsHelpingAnimals Member Helia Zarkosh, Seana Dowling-Guyer, MS, and Emily McCobb, DVM, MS, DACVAA.
Speed of Dog Adoption: Impact of Online Photo Traits | Journal of Applied Animal Welfare Science
How Starting From Scratch and Thinking Outside the Shelter Can Get Long-Stay Dogs Adopted | Maddie’s Fund
The Internet + Toys Help Shelter Cats Get Adopted | Companion Animal Psychology
Video Helps Shelter Dogs Show Off Their Personalities | Companion Animal Psychology
Shelter Dogs Benefit From the Power of a Photo | Mother Nature Network article by #ArtistsHelpingAnimals member Jaymi Heimbuch
Pet Adoption and the Science of Cat Videos | Maddie’s Fund