Adoption bios are one of the most critical parts of content creation and may be most likely to suffer if you’re feeling some creative burnout. When you are facing down dozens or even hundreds of bios every week, there are some amazing ways that AI can be an absolute lifesaver. Want to learn more about…
With the rise of AI-powered tools like ChatGPT, there are tons of new opportunities to make marketing work easier and faster. But how can we use this new technology in the most effective and appropriate way? Consider this your introduction to AI-powered writing tools for the world of animal welfare, the first in a series…
Successful adoptable pet marketing happens when we are able to create meaningful connections between our communities and adoptable animals. The bios we write for adoptable pets should make people feel encouraged to adopt, using positive and easily understood messages with minimal barriers. To a potential adopter, a barrier is something that makes adopting a…
Last month, in a presentation for the 2021 Best Friends National Conference, KC Pet Project’s Chief Communications Officer, Tori Fugate, and I were honored to present a fast-paced 25-minute workshop on Marketing Long-Stay Pets. At the end of the presentation, we shared a lookbook filled with successful campaigns and ideas for shining a light on…
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