Last month, in a presentation for the 2021 Best Friends National Conference, KC Pet Project’s Chief Communications Officer, Tori Fugate, and I were honored to present a fast-paced 25-minute workshop on Marketing Long-Stay Pets. At the end of the presentation, we shared a lookbook filled with successful campaigns and ideas for shining a light on…
Let’s face it: If we all had kennels full of fuzzy munchkins with perfect manners and zero health problems, we probably wouldn’t need to talk about long-stay pets. But for most organizations, there are always a handful of pets with behavioral, medical or public perception challenges that make finding adoptable homes more difficult. With a…
When Guilford County Animal Services found itself with a number of dogs who needed some extra marketing attention, they turned to live streaming on social media to put them in the spotlight and pique the community’s interest in virtual pet adoptions. Heidi Mitchell, Virtual Adoption Counselor at Guilford County, shared that they tried two different…
This presentation was created by Tori Fugate, Chief Communications Officer at KC Pet Project, and Caitlin Quinn, HeARTs Speak’s Director of Operations, and delivered at the 2o21 Best Friends National Conference. Take a look at the examples and strategies used to help promote pets that are sometimes a little harder to find homes for or…
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Senior pets aren’t old….they’re vintage! And this senior pet-centric promo toolkit includes everything you need to create inspiring, engaging promo pieces for our finely aged friends — from easy-to-use overlay designs, to photography tips, to bio writing prompts. [download id=”26303″ template=”dlm-buttons-hs-buttons”]
3 legs? No problem! Differently-abled pets experience the word with a whole lot of heart, and this digital promo toolkit can help you promote their boundless awesomeness! Inside you’ll find a set of easy-to-use photo and image overlay designs for deaf, blind, and other disabled pets, plus a messaging inspiration worksheet for quick and impactful…
Senior pets aren’t old…they’re vintage! These easy-to-use digital image decorations offer a fun and friendly way to promote your adoptable, frosty-faced pets, and make for simple yet memorable social media marketing pieces. This download even includes a handy copy guide to kickstart some inspiring messaging. Check out our tutorial videos here under ‘video learning’ for a…