Marketing Planning Made Easy: Fighting Overwhelming Feelings & Jumping In!

Marketing Planning Made Easy: Fighting Overwhelming Feelings & Jumping In!

I don’t know about you, but the new year always makes me feel two distinct ways when it comes to work. First, I get that shiny, fresh-start feeling and am ready to take on the world: Let’s think about what we want to do differently this year! Let’s make all the plans! Let’s do ALL…

Shelter Marketing Content Calendar
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Shelter Marketing Content Calendar

The best social media and communications plans start with an editorial calendar! This is simply a editorial guide or map that helps you to stay on message and on plan, ensuring that your social media posts support your program, fundraising, and operational goals. This calendar can be downloaded directly to your own digital calendar and…

Tips for a Stress-Free Photo Session
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Tips for a Stress-Free Photo Session

A photo shoot has lots of moving parts but, with a little planning and care, they can remain stress-free and comfortable for everyone involved. In this downloadable PDF guide, Brittany Muscato, former Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for photo shoots that keep your models safe and happy,…

Your Social is On Fire! (How Not to Burn Out)
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Your Social is On Fire! (How Not to Burn Out)

Social media is a powerful tool, and central to so much of our marketing efforts on behalf of the animals. But because it’s always ‘on’, it can sometimes feel impossible to unplug. In this downloadable PDF guide, Brittany Muscato, Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for managing social media…

Social Media Live Streaming Tips
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Social Media Live Streaming Tips

Live-streaming is free, powerful and easily accessible: a win-win for you and animals in need! In this downloadable PDF guide, Colorado-based HeARTs Speak artist member Monique Rodriguez shares her tips and tricks for successful live-streaming on behalf of shelter pets.   [download id=”26272″ template=”dlm-buttons-hs-buttons”]

Social Toolkit: Relaxation
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Social Toolkit: Relaxation

Ahhhh… if anyone knows how to relax, it’s pets. Promote your super chill, ultra cool, and très laidback adoptables with this set of Relaxation Day-inspired image decorations and social phrasing prompts. Check out our tutorial videos here under ‘video learning’ for a how-to. Looking for more fun holidays to plan social media content around? Check out our free printable social…

Shelter Photography Basics, Part 2: The A Team
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Shelter Photography Basics, Part 2: The A Team

Teamwork makes the dream work when it comes to efficiently and effectively photographing shelter pets! Because shelters and rescue environments can be unpredictable, busy places and personalities can vary greatly among adoptable models, here’s a team setup solution to help you make the most of your time and resources. You’ll come out the other side…