Professional graphic design is a true art form, filled with immense skill and the wisdom of experience (shout out to all our talented design friends!). But we believe everyone has a bit of designer in them! If you’ve held any role in marketing or adoptions in animal welfare, or work for a small team, you’ve…
Over 100 inclusive stock images for animal services organizations were donated by Portsmouth Humane Society after they made an effort to diversify the images they were using to tell the story of their organization’s work in a way that more accurately reflects their community. These images are not exhaustive, but now include two years’ worth…
We know shelter pets are out-of-this-world companions, and these 4 completely customizable flyers (2 dog designs, 2 cat designs) will allow you to spread the word. Consider your words if you pair these designs with a space crisis special — which may be hard for the average community member to understand. You can use this…
A new year means new adventures in marketing and communications! And it’s the perfect time to try something new or double down on the things you promised yourself you’d try. Below are 5 ideas and the resources you can use to widen your circle of support and continue to make the world a better place…
Batman is great, but let’s get one thing straight: you can bet Gotham would have stayed a big, scary mess a little longer if Robin hadn’t been tagging along for the ride. And is peanut butter truly as fantastic alone as it is with chocolate? Or jelly? Every Mac needs their (vegan) Cheese, and every…
Last month, in a presentation for the 2021 Best Friends National Conference, KC Pet Project’s Chief Communications Officer, Tori Fugate, and I were honored to present a fast-paced 25-minute workshop on Marketing Long-Stay Pets. At the end of the presentation, we shared a lookbook filled with successful campaigns and ideas for shining a light on…
Let’s face it: If we all had kennels full of fuzzy munchkins with perfect manners and zero health problems, we probably wouldn’t need to talk about long-stay pets. But for most organizations, there are always a handful of pets with behavioral, medical or public perception challenges that make finding adoptable homes more difficult. With a…
Kitten Season brings with it a lot of tiny mouths to feed, a lot of litters needing fosters to help them thrive, and – let’s be honest – a whole lot of cuteness. It may not be a “season” that the public is familiar with, but it is one made much easier when we get…
So often the word marketing conjures an image of Mad Men-style brainstorms and campaigns – all polish and slickness and sales. But for animal shelters and rescues, marketing is so much more. It’s the way we reach new adopters; connect with those in need of our services; garner support for humane laws and influence community…
If photos and video open the door, then the descriptions and bios that we write for pets are what tend to seal the deal. Pet bios take many forms – most often as social media captions/descriptions or writeups on Petfinder or Adopt-a-Pet type sites. No matter where these will be seen, they become an important…