Hands up if your to-do list currently resembles the opening crawl from Return of the Jedi. Somewhere along our evolutionary journey from smoke signals to TikTok, life got busy. Like, really busy. And let’s be real: sometimes social media can feel like both the cause of and solution to a hectic schedule. Thankfully, knowing where…
The best social media and communications plans start with an editorial calendar! This is simply a editorial guide or map that helps you to stay on message and on plan, ensuring that your social media posts support your program, fundraising, and operational goals. This calendar can be downloaded directly to your own digital calendar and…
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In the midst of crisis, uncertainty and a global pandemic where everything in the animal welfare world seems to change on a daily basis, how do you maintain a level of engagement on social media, while still conveying the important information that you need to share with your supporters? At KC Pet Project, we’ve been…
Social media is a powerful tool, and central to so much of our marketing efforts on behalf of the animals. But because it’s always ‘on’, it can sometimes feel impossible to unplug. In this downloadable PDF guide, Brittany Muscato, Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for managing social media…
Instagram lovers rejoice! In a long-awaited and much-celebrated move, the app recently made pre-scheduling content possible for business accounts — and it has the potential to transform social media strategies for organizations with limited resources and operating budgets (ie; all of us working and volunteering in animal welfare)! It couldn’t have come at a more important…
Live-streaming is free, powerful and easily accessible: a win-win for you and animals in need! In this downloadable PDF guide, Colorado-based HeARTs Speak artist member Monique Rodriguez shares her tips and tricks for successful live-streaming on behalf of shelter pets. [download id=”26272″ template=”dlm-buttons-hs-buttons”]
Giving Tuesday is an important day in the non-profit fundraising strategy, and it starts with sharing your needs with your community. Social media is a wonderful platform from which to generate donations and support, so here are some tools to inspire adorable, irresistible graphics to share leading up to and on the big day! These…
Hashtags = happiness! Strategic hashtag use can help you build your Instagram following, and get your content seen by the right audience. Download this quick cheat card for some of the most commonly used hashtags for animal welfare posts. Looking for more tips and tricks to rock Instagram? Check out this post over on the…
Whip up a perfectly sized cover image for your Facebook page with this handy template! It includes the most current dimensions for both desktop and mobile, so you can plan an optimized design that looks great no matter where your audience views it from. [download id=”26266″ template=”dlm-buttons-hs-buttons”]